Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Why We Buy: The Science Of Shopping
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
Small Data: The Tiny Clues That Uncover Huge Trends