C-Scape: Conquer the Forces Changing Business Today

C-Scape: Conquer the Forces Changing Business Today

â€œ[Larry Kramerâ€™s] MarketWatch.com is not just my favorite business website, itâ€™s my personal homepage.â€ â€”Warren Buffett
â€œ[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.â€ â€”Jim Cramer
From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirkyâ€™s Here Comes Everybody, Chris Andersonâ€™s The Long Tail, or Jeff Jarvisâ€™ What Would Google Do, look no further than Kramerâ€™s groundbreaking C-Scape.
Country USA
Manufacturer HarperCollins e-books
Binding Kindle Edition
ReleaseDate 2024-05-21
Format Kindle eBook

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