The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office
A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.
• A complete chronology details the evolution of modern campaign management
• Illustrations throughout the text help bring topics to life
• Clear concept maps clarify various targeting techniques
• A bibliography of sources further the reader's study of political campaigning
Country | USA |
Manufacturer | Praeger |
Binding | Paperback |
ItemPartNumber | black & white illustrations, black & whi |
UnitCount | 1 |
EANs | 9780313383434 |
ReleaseDate | 2010-06-16 |