Can't Buy My Love: How Advertising Changes the Way We Think

Can't Buy My Love: How Advertising Changes the Way We Think and Feel

Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposÃ©, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.

â€œWhen was the last time you felt this comfortable in a relationship?â€ â€”An ad for sneakers

â€œYou can love it without getting your heart broken.â€ â€”An ad for a car

â€œUntil I find a real man, I'll settle for a real smoke.â€ â€”A woman in a cigarette ad

Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposÃ©, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.

Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
Country USA
Brand Free Press
Manufacturer Free Press
Binding Paperback
ItemPartNumber new-Nov09usbook-2017-c001864
Color White
ReleaseDate 2000-11-02
UnitCount 1
EANs 9780684866000

Country	USA
Brand	Free Press
Manufacturer	Free Press
Binding	Paperback
ItemPartNumber	new-Nov09usbook-2017-c001864
Color	White
ReleaseDate	2000-11-02
UnitCount	1
EANs	9780684866000

Can't Buy My Love: How Advertising Changes the Way We Think and Feel

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