Cases in Health Care Marketing

Cases in Health Care Marketing
- Used Book in Good Condition
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructorâ€™s materials.
Country USA
Brand Jones & Bartlett Learning
Manufacturer Jones & Bartlett Learning
Binding Paperback
ReleaseDate 2010-03-12
UnitCount 1
EANs 9780763764487

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