A barbecue pit master (I didn't even know there was such a thing till he called) begged us to sell him a case before a major competition, and a buyer for a major grocery chain ranks this as his top flavor (he even makes lunch for his office mates every day with The Gourmet Collection's Chicken Salt blend). Hey- you can't make this stuff up. If you like chicken (and who doesn't) try it with Chicken Salt. It brings out all the best chicken flavor and then some!! Go figure!!