Clear and to the Point: 8 Psychological Principles for

Description Specifications
Description
Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations
- Used Book in Good Condition
True or False?

Most PowerPoint presentations are:

Â·compelling

Â·illuminating

Â·informative

Â·clear and to the point
Answer: False

Make a change following the principles of Stephen Kosslyn:

Â·a world authority on the visual brain

Â·a clear and engaging writer
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!
Specifications
Country USA
Brand OUP USA
Manufacturer Oxford University Press
Binding Paperback
ItemPartNumber 9780195320695
UnitCount 1
UPCs 884298219616
EANs 9780195320695
ReleaseDate 0000-00-00

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Country	USA
Brand	OUP USA
Manufacturer	Oxford University Press
Binding	Paperback
ItemPartNumber	9780195320695
UnitCount	1
UPCs	884298219616
EANs	9780195320695
ReleaseDate	0000-00-00

Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

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