Commodity Activism: Cultural Resistance in Neoliberal Times

Commodity Activism: Cultural Resistance in Neoliberal Times (Critical Cultural Communication, 21)

Buying (RED) productsâ€”from Gap T-shirts to Appleâ€”to fight AIDS. Drinking a â€œCaring Cupâ€ of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something.

Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of â€œcommodity activism.â€ Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove â€œReal Beautyâ€ campaign, sex positive retail activism, ABCâ€™s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary.

Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.
Country USA
Brand NYU Press
Manufacturer NYU Press
Binding Paperback
ReleaseDate 2012-02-01
UnitCount 1
Format Illustrated
EANs 9780814764015

Country	USA
Brand	NYU Press
Manufacturer	NYU Press
Binding	Paperback
ReleaseDate	2012-02-01
UnitCount	1
Format	Illustrated
EANs	9780814764015

Commodity Activism: Cultural Resistance in Neoliberal Times (Critical Cultural Communication, 21)

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