Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what’s in store for the future. The 15th edition is completely updated, reflecting the changes that have swept the communication industries. The first five chapters offer the communication technology fundamentals, including the ecosystem, the history, and structure―then delves into each of about two dozen technologies, including mass media, computers, consumer electronics, and networking technologies. Each chapter is written by experts who provide snapshots of the state of each individual field. Together, these updates provide a broad overview of these industries, as well as the role communication technologies play in our everyday lives. In addition to substantial updates to each chapter, the 15th edition includes:
Country | USA |
Brand | Routledge |
Manufacturer | Routledge |
Binding | Paperback |
ReleaseDate | 2016-08-03 |
UnitCount | 1 |
EANs | 9781138668263 |