Made to Stick: Why Some Ideas Survive and Others Die
Communication in History's outstanding selection of readings from classic and contemporary sources gives an extensive overview of the most important ideas in the field. Encompassing topics as wide-ranging as the role of printing in the rise of the modern state and the role of the Internet in the Information Age, this anthology reveals how media have been influential both in maintaining social order and as powerful agents of change. Revised with new readings for the Fourth Edition, Communication in History continues to be, as one reviewer wrote, "the only book in the sea of History of Mass Communication books that introduces the reader to a more expansive, intellectually enlivening study of the relationship between human history and communication history." For anyone interested in media history, history of communication, the relationship of the media and society.
Country | USA |
Manufacturer | Allyn & Bacon |
Binding | Paperback |
UnitCount | 1 |
EANs | 9780321088055 |
ReleaseDate | 0000-00-00 |