Competitive Strategy: Techniques for Analyzing Industries and

Competitive Strategy: Techniques for Analyzing Industries and Competitors
- Used Book in Good Condition
Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.

Electrifying in its simplicityâ‚¬"like all great breakthroughsâ‚¬"Porterâ‚¬s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategiesâ‚¬"lowest cost, differentiation, and focusâ‚¬"which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porterâ‚¬s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
Country USA
Brand Free Press
Manufacturer Free Press
Binding Hardcover
ItemPartNumber 9780684841489
ReleaseDate 1998-06-01
UnitCount 1
Format Illustrated
UPCs 000684841487
EANs 0000684841487

Competitive Strategy: Techniques for Analyzing Industries and Competitors

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Country	USA
Brand	Free Press
Manufacturer	Free Press
Binding	Hardcover
ItemPartNumber	9780684841489
ReleaseDate	1998-06-01
UnitCount	1
Format	Illustrated
UPCs	000684841487
EANs	0000684841487