Consumer Behavior: Building Marketing Strategy

Consumer Behavior: Building Marketing Strategy
- Used Book in Good Condition
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Country USA
Brand Brand: McGraw-Hill/Irwin
Manufacturer McGraw-Hill/Irwin
Binding Hardcover
UnitCount 1
Format Illustrated
EANs 9780073381107
ReleaseDate 0000-00-00

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