Consumer Behavior: Buying, Having, and Being (11th Edition)

Consumer Behavior: Buying, Having, and Being (11th Edition)
&>For undergraduate and MBA courses in consumer behavior.

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Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peopleâ€™s social experiences.

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This program will provide a better teaching and learning experienceâ€”for you and your students. Hereâ€™s how:
- Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
- Help Students Apply the Case to the Chapterâ€™s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapterâ€™s contents.
- Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
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Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .

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MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

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Country USA
Brand PEARSON EDUCATION
Manufacturer Pearson
Binding Hardcover
ItemPartNumber colour illustrations, colour tables, fig
UnitCount 4
EANs 9780133450897
ReleaseDate 0000-00-00

Country	USA
Brand	PEARSON EDUCATION
Manufacturer	Pearson
Binding	Hardcover
ItemPartNumber	colour illustrations, colour tables, fig
UnitCount	4
EANs	9780133450897
ReleaseDate	0000-00-00

Consumer Behavior: Buying, Having, and Being (11th Edition)

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