Consumer Behavior in Fashion

Consumer Behavior in Fashion

In addition to contributing to the understanding of why people buy things, thisÂ book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers
Country USA
Brand Pearson
Manufacturer Prentice Hall
Binding Hardcover
UnitCount 1
EANs 9780131714748
ReleaseDate 0000-00-00

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