Consumer Behaviour

Consumer Behaviour

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features:* Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective* The addition of new journal articles from a range of journals.

Country	USA
Binding	Paperback
Brand	Evans, Martin M./ Foxall, Gordon R./ Jamal, Ahmad
EAN	9780470994658
Edition	2nd
Format	Unabridged
ISBN	0470994657
Label	Wiley
Manufacturer	Wiley
MPN	9780470994658
NumberOfItems	1
NumberOfPages	576
PartNumber	9780470994658
PublicationDate	2009-12-21
Publisher	Wiley
Studio	Wiley
ReleaseDate	0000-00-00

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