Contagious: Why Things Catch On

Contagious: Why Things Catch On

The New York Times bestseller that explains why certain products and ideas become popular.

â€œJonah Berger knows more about what makes information â€˜go viralâ€™ than anyone in the world.â€ â€”Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People donâ€™t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Heâ€™s studied why New York Times articles make the paperâ€™s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spreadâ€”for designing messages, advertisements, and content that people will share. Whether youâ€™re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Country USA
Brand Simon & Schuster
Manufacturer Simon & Schuster
Binding Paperback
ItemPartNumber YES22288396
ReleaseDate 2016-05-03
UnitCount 1
EANs 9781451686586

Country	USA
Brand	Simon & Schuster
Manufacturer	Simon & Schuster
Binding	Paperback
ItemPartNumber	YES22288396
ReleaseDate	2016-05-03
UnitCount	1
EANs	9781451686586

Contagious: Why Things Catch On

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