Contemporary Advertising Loose Leaf (Irwin Marketing)

Contemporary Advertising Loose Leaf (Irwin Marketing)

Presenting Advertising as it is actually Practiced. Known for its current examples the author's ability to pull from real-world experiences and clear writing style the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry this text presents advertising from the creative stand-point and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Country	USA
Author	William Arens
Binding	Kindle Edition
Edition	15
EISBN	9781259737930
Format	Kindle eBook
Label	McGraw-Hill Higher Education
Manufacturer	McGraw-Hill Higher Education
NumberOfPages	752
PublicationDate	2016-02-26
Publisher	McGraw-Hill Higher Education
ReleaseDate	2016-02-26
Studio	McGraw-Hill Higher Education

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