SPIN Selling
Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today.
Pedagogical features include:
A companion website includes an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Country | USA |
Brand | Routledge |
Manufacturer | Routledge |
Binding | Paperback |
ItemPartNumber | 111 colour illustrations, 80 colour illu |
UnitCount | 1 |
EANs | 9781138951235 |
ReleaseDate | 0000-00-00 |