We believe in the goodness of whole grain cereal. Cereal is packed with nutrients and contains complete grains, which can help fuel your morning. That's why whole grain is the first ingredient in all Big G cereals and why Cookie Crisp(r) (o) has not high fructose corn syrup (o) has 9 grams of sugar per serving (o) is a good source of calcium and vitamin D. Goodness first.