Copy, Copy, Copy: How to Do Smarter Marketing by Using Other

Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas

THE #1 HACK FOR SMARTER MARKETING

We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.

But rather than this endless search for a brilliant and novel solution, why don't you just copy something thatâ€™s worked before?

Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and showsÂ that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.

Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas â€“ faster. If itâ€™s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling TeamÂ and Great Ormond Street Hospital, isnâ€™t it good enough for you?

â€˜This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.â€™ â€” Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazineâ€™s Wikiman

â€˜Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation â€“ though "praxis". This is jammed with great case studies and 52 actionable strategies.â€™ â€” Stephen Maher, Chairman, The Marketing Society and CEO, MBA

Â â€˜Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying oneâ€™s way to greatness is entertaining, counter-intuitive and fun.â€™ â€” David Abraham, CEO Channel 4 PLC

Country	USA
Author	Mark Earls
Binding	Paperback
EAN	9781118964965
Edition	1
ISBN	1118964969
IsEligibleForTradeIn	1
Label	Wiley
Manufacturer	Wiley
NumberOfItems	1
NumberOfPages	224
PublicationDate	2015-05-26
Publisher	Wiley
Studio	Wiley
ReleaseDate	0000-00-00

Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas

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