Corporate Communication

Corporate Communication

Corporate Communication, shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Country	USA
Author	Paul A Argenti
Binding	Kindle Edition
Edition	7
EISBN	9781259295942
Format	Kindle eBook
Label	McGraw-Hill Higher Education
Manufacturer	McGraw-Hill Higher Education
NumberOfPages	336
PublicationDate	2015-09-18
Publisher	McGraw-Hill Higher Education
ReleaseDate	2015-09-18
Studio	McGraw-Hill Higher Education

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