Counting New Beans: Intrinsic Impact and the Value of Art
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Counting New Beans: Intrinsic Impact and the Value of Art
We make art because we believe it makes better human beings. We make art because we believe it makes being human better. So why do we spend so much energy quantifying the economics of what we do and so little quantifying the impact?
Counting New Beans: Intrinsic Impact and the Value of Art examines the ways theatre artists, administrators, patrons and funders value and evaluate the art they make and consume. This far-reaching volume includes the final report from research firm WolfBrown on a two-year national surveying project called "Measuring the Intrinsic Impact of Live Theatre" as well as over 20 interviews with artistic leaders, executive directors and patrons about the changing relationship of artists and audiences. This research, a comprehensive and expansive attempt to understand and quantify the impact of a piece of art on an individual (and the impact of that individual on the art), is a clarion call: we need a new way to measure and talk about the intrinsic impact of an arts experience on an individual. We need a new way to articulate our value to ourselves, our patrons, our funders and society-at-large. We need to bridge anecdote and numbers. We need new beans to count.
Since 1976, Theatre Bay Area has been uniting, strengthening, promoting and advancing the theatre and dance communities of the San Francisco Bay Area, working on behalf of our conviction that theatre and all the arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth.