Essential Radio Skills: How To Present A Radio Show (Professional Media Practice)
Beyond Powerful Radio, the new edition of Creating Powerful Radio, is now available from Focal Press, complete with updated instructors manual. ISBN 9780240522241Â
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Creating Powerful Radio
For Managers, Programmers and Talent
* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.
* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.
* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.
* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.
* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.
* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.
* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials
* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.
Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.
www.gellermedia.com
Country | USA |
Brand | Routledge |
Manufacturer | Focal Press |
Binding | Paperback |
UnitCount | 1 |
EANs | 9780240519289 |
ReleaseDate | 0000-00-00 |