Creatividad, S.A.: Cómo llevar la inspiración hasta el

Creatividad, S.A.: Cómo llevar la inspiración hasta el infinito y más allá / Creativity, Inc. (Spanish Edition)

Las fÃ³rmulas para crear entornos creativos de la mano del fundador y presidente de los estudios Disney-Pixar Studios.

Creatividad, S.A. es un libro para profesionales que deseen llevar a sus equipos a cumbres mÃ¡s altas, un manual para cualquier lector que valore la originalidad y el primer viaje al centro neurÃ¡lgico de Pixar Animation: a sus reuniones, sus evaluaciones de cierre de proyecto y las sesiones del Braintrust de las que nacieron algunas de las pelÃculas mÃ¡s exitosas de la historia del cine. Es, en el fondo, un libro acerca de cÃ³mo se construye una cultura creativa, pero tambiÃ©n, como afirma su autor, Â«un reflejo de las ideas que creo que hacen aflorar lo mejor que llevamos dentro.Â»

Cuando Ed Catmull era joven tenÃa un sueÃ±o: hacer la primera pelÃcula de animaciÃ³n por ordenador. PersiguiÃ³ este sueÃ±o como estudiante en la Universidad de Utah, y se asociÃ³ con George Lucas, en una colaboraciÃ³n que, indirectamente, le llevÃ³ a fundar Pixar con Steve Jobs y John Lasseter en 1986. El ingrediente esencial en el Ã©xito de Pixar estÃ¡ en su entorno Ãºnico, que Catmull y sus compaÃ±eros consiguieron forjar, basado en principios que protegen el proceso creativo y que desafÃan las ideas establecidas, como por ejemplo:

â€¢ La responsabilidad de un directivo no es prevenir riesgos; su trabajo es dar la seguridad para que los demÃ¡s los asuman.

â€¢ El coste de prevenir errores con frecuencia es superior al de subsanarlos.

â€¢ La estructura de comunicaciÃ³n de una empresa no debe ser el reflejo de su estructura organizativa; todo el equipo debe ser capaz de interrelacionarse, independientemente de su cargo y sus funciones.

â€¢ No dÃ© por sentado que el consenso general generarÃ¡ cambio; se requiere de mucha energÃa para mover un grupo, aunque todos sus miembros estÃ©n comprometidos con el proyecto.

ENGLISH DESCRIPTION

From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in businessâ€”sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.

Creativity, Inc.Â is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animationâ€”into the meetings, postmortems, and â€œBraintrustâ€ sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative cultureâ€”but it is also, as Pixar co-founder and president Ed Catmull writes, â€œan expression of the ideas that I believe make the best in us possible.â€

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as theÂ Toy StoryÂ trilogy,Â Monsters, Inc., Finding Nemo, The Incredibles, Up,Â andÂ WALL-E,Â which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity reallyÂ is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admiredâ€”and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later,Â Toy StoryÂ was released, changing animation forever. The essential ingredient in that movieâ€™s successâ€”and in the thirteen movies that followedâ€”was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:

â€¢ Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
â€¢ If you donâ€™t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.Â
â€¢ Itâ€™s not the managerâ€™s job to prevent risks. Itâ€™s the managerâ€™s job to make it safe for others to take them.
â€¢ The cost of preventing errors is often far greater than the cost of fixing them.Â
â€¢ A companyâ€™s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
â€¢ Do not assume that general agreement will lead to changeâ€”it takes substantial energy to move a group, even when all are on board.
Country USA
Brand CONECTA
Manufacturer Conecta
Binding Paperback
Color Multicolor
ReleaseDate 2018-06-26
UnitCount 1
EANs 9788493914523

Country	USA
Brand	CONECTA
Manufacturer	Conecta
Binding	Paperback
Color	Multicolor
ReleaseDate	2018-06-26
UnitCount	1
EANs	9788493914523

Creatividad, S.A.: Cómo llevar la inspiración hasta el infinito y más allá / Creativity, Inc. (Spanish Edition)

You might also like...