Creativity and Problem Solving (The Brian Tracy Success Library)

The crucial element separating an exceptional career from a lackluster
one is the ability to devise innovative solutions to work challenges.
With research showing the direct relationship between ideas and
profitability, creative thinking skills are vital to professional
advancement.

As one of the world’s premiere success experts, Brian Tracy knows
that creativity can be developed with practice and a few helpful tools.
This concise book reveals 21 proven, practical techniques readers can
use to immediately begin generating a stream of productive ideas,
including how to:

Stimulate the three primary triggers to creativity • Inspire a creative
mindset in staff through recognition, rewards, and environment • Use
methods such as Brainstorming, Zero-Based Thinking, Nominal Group
Technique, and Lateral Thinking to solve problems, improve systems, devise
new products, and come up with fresh, exciting marketing angles • Ask
focused questions to generate elegant solutions • Understand the
difference between mechanical and adaptive thinking • Rigorously
evaluate new ideas . . .without shutting down the creative impulse

Containing mind-stimulating exercises and down-to-earth strategies, this
career-changing book helps anyone tap into the root source of their own
intuitive genius.