Crisis Leadership: Planning for the Unthinkable

Crisis Leadership: Planning for the Unthinkable

From product defects to environmental disastersâ‚¬"almost every day a new corporate crisis hits the headlines. In the majority of cases the results are disastrous: costly and time-consuming efforts to establish a positive public image can be wiped out in seconds. The inadequate, and often damaging, response of American business to such adversity proves that we donâ‚¬t need better crisis managementâ‚¬"we need crisis leadership. Ian Mitroff offers a new proactive approach that focuses on doing everything humanly possible to prevent crisis before they happen, rather than merely putting the best possible spin on the aftermath. In easy-to-read, accessible language, Mitroff presents the critical, key lessons that will help managers lead the organization through a major crisis.
Country USA
Brand Wiley
Manufacturer Wiley
Binding Paperback
UnitCount 1
EANs 9780471229186
ReleaseDate 0000-00-00

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