Crisis Ready: Building an Invincible Brand in an Uncertain World

No matter your level of security, due diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. And yet the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat and its impact on your reputation, revenue, and relationships in real-time.

When your team is crisis ready, your organization is prepared for anything and everything that the modern world can throw at it.

Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill.

In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. No matter the size, type, or industry of your business, Crisis Ready will provide your team with insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They're invincible. Crisis Ready is your roadmap to business invincibility.

***

"If you think the same management techniques that allow you to win at business will enable you to weather a crisis you are doomed. In a crisis, emotions run high, people revert to habits instead of the plan, information travels quickly whether it is accurate or not and the effects of your decisions can be long-lived. Don't allow the crisis management plan sitting on your shelf give you a false sense of confidence. Read Crisis Ready and then get to work at making crisis management muscle memory for your organization." David Struhs, Vice President, Corporate Services and Sustainability, Domtar

"Every business of any size needs to read Crisis Ready. Melissa Agnes demonstrates why she is a leading authority on timely, intelligent and appropriate communications in moments of crisis. If United Airlines had read this book in 2009 my United Breaks Guitars YouTube video would never have happened. I'm almost glad she hadn't written it yet." Dave Carroll, Singer-songwriter, speaker, and creator of United Breaks Guitars

"Intelligent. Intuitive. Unabashedly gutsy. Melissa Agnes dismantles crisis cliché, shakes you awake, and takes you on a compelling and insightful journey that will ensure your organization is crisis ready." Scot Wheeler, Retired Global Director of Issues Management and Crisis Communications, The Dow Chemical Company

"The speed of crisis in the digital age can quickly overwhelm organizations ill-prepared with outdated strategies centered around press releases, and bureaucratic layers of approvals for communication. Crisis Ready serves as a strategic blueprint to help organizations prepare for and successfully navigate turmoil, all while building trust and confidence with their stakeholders." Captain Chris Hsiung, Law Enforcement Executive

"The ultimate guide to doing things right when it all goes wrong. Every businessperson should have a copy of Crisis Ready on their desk." Jay Baer, founder of Convince & Convert, and author of Hug Your Haters