☰

Business & Money

Marketing & Sales

Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

Not Available / Digital Item

Please be aware orders placed now will not arrive in time for Christmas, please check delivery times.

Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

Not all customers are created equal.

Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else.

Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

Country	USA
Author	Peter Fader
Binding	Kindle Edition
Edition	2
EISBN	9781613630150
Format	Kindle eBook
Label	Wharton Digital Press
Manufacturer	Wharton Digital Press
NumberOfPages	128
PublicationDate	2012-05-15
Publisher	Wharton Digital Press
ReleaseDate	2012-05-15
Studio	Wharton Digital Press

You might also like...

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

Tribe of Mentors: Short Life Advice from the Best in the World

Tribe of Mentors: Short Life Advice from the Best in the World

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

Originals: How Non-Conformists Move the World

Originals: How Non-Conformists Move the World

Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)

Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One