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Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

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Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

Not all customers are created equal.

Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else.

Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

Country	USA
Author	Peter Fader
Binding	Kindle Edition
Edition	2
EISBN	9781613630150
Format	Kindle eBook
Label	Wharton Digital Press
Manufacturer	Wharton Digital Press
NumberOfPages	128
PublicationDate	2012-05-15
Publisher	Wharton Digital Press
ReleaseDate	2012-05-15
Studio	Wharton Digital Press

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