Design Forward: Creative Strategies for Sustainable Change

Design Forward: Creative Strategies for Sustainable Change
- Used Book in Good Condition
- Design as a strategic and holistic way of finding and creating sustainable and successful solutions
- A presentation of new tendencies and strategic approaches that work for positive change
In this book Hartmut Esslinger - one of the most influential designers and thinkers, as well as the founder of frog design - explains how 'strategic design' in business and society can and must bring about positive change through innovative creativity. A key component is the strategically extended definition of design as a convergent and humanistic amalgamation of technology, the environment and the economy.
For Esslinger, design has always been a key strategic discipline, which he has practised successfully in cooperation with companies such as Wega, Louis Vuitton, Sony, SAP and especially Apple, collaborating directly with Steve Jobs. Therefore in this book he sets out to establish a wide range of creative innovators as top executives, who are equally influential and occupy leading positions in economics, education and politics. Every future projection is always based on history, Design Forward also shows relevant and richly illustrated case studies taken from Esslinger's career, as well as selected works by his students at the University of Applied Arts in Vienna.
Country USA
Brand Arnoldsche Verlagsanstalt GmbH
Manufacturer Arnoldsche Verlagsanstalt
Binding Paperback
ItemPartNumber 100 colour illustrations
ReleaseDate 2013-02-16
UnitCount 1
EANs 9783897903814

Country	USA
Brand	Arnoldsche Verlagsanstalt GmbH
Manufacturer	Arnoldsche Verlagsanstalt
Binding	Paperback
ItemPartNumber	100 colour illustrations
ReleaseDate	2013-02-16
UnitCount	1
EANs	9783897903814

Design Forward: Creative Strategies for Sustainable Change

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