Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences

Apple sees design as a tool for creating beautiful experiencesthat convey a point of view down to the smallest detail--fromthe tactile feedback of keyboard to the out-of-the-box experienceof an iPhone package. And all of these capabilities are founded ina deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple'sunique approach to product creation, manufacturing, delivery, andcustomer experience.

• Offers behind-the-scenes stories from current and recent Appleinsiders
• Draws on case studies from other companies that have masteredthe creative application of design to create outrageous businessresults
• Delivers how-to lessons across design, marketing, and businessstrategy

Bridging creativity and commerce, this book will show you to howto truly Design Like Apple.