Designing Brand Identity: An Essential Guide for the Whole Branding Team

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Elements of Graphic Design

Zag: The Number One Strategy of High-Performance Brands

Creative Strategy and the Business of Design

How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World 

Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Branding: In Five and a Half Steps

The Elements of Typographic Style: Version 4.0: 20th Anniversary Edition

Creative Workshop: 80 Challenges to Sharpen Your Design Skills