Designing Brand Identity: An Essential Guide for the Whole

Logo Design Love: A guide to creating iconic brand identities (Voices That Matter)

The Brand Gap: Revised Edition (AIGA Design Press)

Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

How to

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students

The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter)

Creative Workshop: 80 Challenges to Sharpen Your Design Skills

Hello, My Name Is Awesome: How to Create Brand Names That Stick

Designing Brand Identity: An Essential Guide for the Whole Branding Team