☰

Deviate: The Science of Seeing Differently

R 949

or 4 x payments of R237.25 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Deviate: The Science of Seeing Differently

Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.

Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
Country USA
Brand Hachette
Manufacturer Hachette Books
Binding Hardcover
ItemPartNumber 0316300195_used
ReleaseDate 2017-04-25
UnitCount 1
Format Illustrated
EANs 9780316300193

You might also like...

The Runaway Species: How human creativity remakes the world

The Runaway Species: How human creativity remakes the world

The Teacher Wars: A History of America's Most Embattled Profession

The Teacher Wars: A History of America's Most Embattled Profession

Deculturalization and the Struggle for Equality: A Brief History of the Education of Dominated Cultures in the United States (Sociocultural, Political, and Historical Studies in Education)

Deculturalization and the Struggle for Equality: A Brief History of the Education of Dominated Cultures in the United States (Sociocultural, Political, and Historical Studies in Education)

The Runaway Species: How human creativity remakes the world

The Runaway Species: How human creativity remakes the world

Behave: The Biology of Humans at Our Best and Worst

Behave: The Biology of Humans at Our Best and Worst

How Emotions Are Made

How Emotions Are Made

The Case Against Reality: Why Evolution Hid the Truth from Our Eyes

The Case Against Reality: Why Evolution Hid the Truth from Our Eyes

The Hand: How Its Use Shapes the Brain, Language, and Human Culture

The Hand: How Its Use Shapes the Brain, Language, and Human Culture

Break Through the Noise: The Nine Rules to Capture Global Attention

Break Through the Noise: The Nine Rules to Capture Global Attention