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Different: Escaping the Competitive Herd

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Different: Escaping the Competitive Herd

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?

In todayâ€™s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.

Youngme Moon identifies the outliers, the mavericks, the iconoclastsâ€”the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even â€œhostile,â€ almost daring you to buy what they are selling.Â

Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive andÂ meaningfullyÂ differentâ€”to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Country USA
Brand CROWN
Manufacturer Crown Currency
Binding Paperback
ItemPartNumber 43171-614448
Color White
ReleaseDate 2011-09-06
UnitCount 1
EANs 9780307460868

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