Digital Business & E-commerce Management: Strategy

Digital Business & E-commerce Management: Strategy Implementation & Practice

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Country USA
Brand Pearson
Manufacturer Pearson Education
Binding Pocket Book
UnitCount 2
Format Illustrated
EANs 9780273786542
ReleaseDate 0000-00-00

Digital Business & E-commerce Management: Strategy Implementation & Practice