To Sell Is Human: The Surprising Truth About Moving Others
We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz — as well as hundreds of interviews with CEOs, entrepreneurs, and artists — into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.
Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.
•      #4 New York Times Best Seller (Advice, How-To and Miscellaneous)
•      #8 New York Times Best Seller (Hardcover Business)
•      #2 Wall Street Journal Best Seller (Hardcover Business)
•      #9 Wall Street Journal Best Seller (Hardcover Nonfiction)
•      #9 Washington Post Best Seller (Hardcover Nonfiction)
•      #1 USA Today Best Seller (Money)
•      #10 Entertainment Weekly Best Seller (Hardcover Nonfiction)
•      #10 Publishers Weekly Bestseller (Hardcover Nonfiction)
Country | USA |
Manufacturer | Jossey-Bass |
Binding | Kindle Edition |
ReleaseDate | 2011-01-14 |
Format | Kindle eBook |