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Drive: The Surprising Truth About What Motivates Us

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Drive: The Surprising Truth About What Motivates Us
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The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing

Most people believe that the best way to motivate is with rewards like moneyâ€”the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at homeâ€”is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business doesâ€”and how that affects every aspect of life. He examines the three elements of true motivationâ€”autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
Country USA
Brand Riverhead Books
Manufacturer Riverhead Books
Binding Paperback
ItemPartNumber 16293927
Color White
ReleaseDate 2011-04-05
UnitCount 1
Format Illustrated
EANs 9781594484803

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