Ecommerce Analytics: Analyze and Improve the Impact of Your

Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics)
Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce
- Profit from analytics throughout the entire customer experience and lifecycle
- Make the most of all the fast-changing data sources now available to you
- For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists
Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences.

Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales.

Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.

Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.
Country USA
Manufacturer Pearson FT Press
Binding Hardcover
ItemPartNumber 9780134177281
UnitCount 1
EANs 9780134177281
ReleaseDate 0000-00-00

Country	USA
Manufacturer	Pearson FT Press
Binding	Hardcover
ItemPartNumber	9780134177281
UnitCount	1
EANs	9780134177281
ReleaseDate	0000-00-00

Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics)

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