Marketing Channels
A systematic treatment of the economics of the modern firm, this book draws on the insights of a variety of areas in modern economics and other disciplines, but presents a coherent, consistent, innovative treatment of the central problems in organizations of motivating people and coordinating their activities. KEY TOPICS: Introduces the fundamental problems organizations encounter and explains why they occur. Discusses a number of patterns of response €" showing why organizations are structured as they are, why they adopt the policies they do, and how they solve organizational problems themselves.
Country | USA |
Brand | Pearson |
Manufacturer | Pearson |
Binding | Hardcover |
ItemPartNumber | illustrations |
UnitCount | 1 |
EANs | 9780132246507 |
ReleaseDate | 0000-00-00 |