The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.
Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.
Country | USA |
Brand | Wiley |
Manufacturer | Wiley |
Binding | Hardcover |
ItemPartNumber | Illustrated |
ReleaseDate | 2011-11-09 |
UnitCount | 1 |
EANs | 9781118004531 |