Entrepreneurship

Entrepreneurship

The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of â€˜how toâ€™ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of todayâ€™s entrepreneurial challenges. From Bob Hisrichâ€™s expertise in global entrepreneurship to Mike Peterâ€™s background as a both a real-life entrepreneur and academic to Dean Shepherdâ€™s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill/Irwin
Binding Hardcover
ItemPartNumber illustrations
UnitCount 1
EANs 9780073530321
ReleaseDate 0000-00-00

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