Escaping the Build Trap: How Effective Product Management

Escaping the Build Trap: How Effective Product Management Creates Real Value
To stay competitive in todayâ€™s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customerâ€™s needs.
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. Youâ€™ll learn product management principles that can be applied to any organization, big or small.
In five parts, this book explores:
- Why organizations ship features rather than cultivate the value those features represent
- How to set up a product organization that scales
- How product strategy connects a companyâ€™s vision and economic outcomes back to the product activities
- How to identify and pursue the right opportunities for producing value through an iterative product framework
- How to build a culture focused on successful outcomes over outputs
Country USA
Manufacturer O'Reilly Media
Binding Kindle Edition
ReleaseDate 2018-11-01
Format Kindle eBook

Escaping the Build Trap: How Effective Product Management Creates Real Value