Going Global: The Textile and Apparel Industry
Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology in a global economy. This fashion industry focused text will help readers learn what is necessary to carefully and thoroughly analyze a company's internal and external resources in order to grown and generate profits in a global marketplace. Fully updated with information on recent changes in U.S. export-import trade policies and procedures, current trade trends, and key trade relationships, this edition discusses how to identify and enter emerging markets and covers how global trade issues-such as cultural political, and economic climates-affect the textile and apparel industry.
New to this Edition:
~New chapter opening vignettes provide real life examples from the fashion industry
~Brief case studies of companies and entrepreneurs highlight chapter content in practice. Examples include: "Hall & Madden: Providing Customers with Bespoke Shirts at Department Store Prices" (Ch 2), "Basics of Exporting: Health and Beauty Aids for Africa" (Ch 4), and "Patagonia's Support of Growth and Sustainability" (Ch 9)
~New Chapter 10 provides four longer case studies relevant to exporting and importing
Country | USA |
Brand | Bloomsbury |
Manufacturer | Fairchild Books |
Binding | Paperback |
ItemPartNumber | 9781609018894 |
ReleaseDate | 2014-08-21 |
UnitCount | 1 |
Format | Illustrated |
EANs | 9781609018894 |