Essentials of Marketing

Essentials of Marketing

Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e - and all of the teaching and learning materials that accompany it - will satisfy every instructor and students' needs.

Country	USA
Author	William Perreault Jr.
Binding	Kindle Edition
Edition	14
EISBN	9780077636708
Format	Kindle eBook
Label	McGraw-Hill Higher Education
Manufacturer	McGraw-Hill Higher Education
NumberOfPages	768
PublicationDate	2014-02-14
Publisher	McGraw-Hill Higher Education
ReleaseDate	2014-02-14
Studio	McGraw-Hill Higher Education

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