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Essentials of Strategic Management: The Quest for Competitive Advantage

R 11,817

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Essentials of Strategic Management: The Quest for Competitive Advantage
- Used Book in Good Condition
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text thatâ€™s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools;
2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Education
Binding Paperback
UnitCount 1
EANs 9780078029288
ReleaseDate 0000-00-00

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