Event Planning: Management & Marketing For Successful Events: Become an event planning pro & create a successful event series
Any event you plan and stage is a reflection of your organization’s image — from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on:
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It’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes:
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What you don’t know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event:
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Praise for Event PlanningÂ
"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."
—Meeting Professional Magazine
"A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands."
—Success Magazine
"Event Planning will save beginning event planners from plenty of heartbreak and headaches."
—Lisa Hurley, Editor,Special Events Magazine
"Event Planning gives readers a blueprint for planning ...
Country | USA |
Manufacturer | Wiley |
Binding | Kindle Edition |
ReleaseDate | 2010-03-02 |
Format | Kindle eBook |