Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Learn how to bring increased sponsorship dollars to any event by:
With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals.
THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP
THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
Country | USA |
Manufacturer | Wiley |
Binding | Hardcover |
UnitCount | 1 |
EANs | 9780471126010 |
ReleaseDate | 0000-00-00 |