SELLING POINTS •Joe Louis Walker is known worldwide as one of the genre’s top musical trailblazers—a mesmerizing guitarist and soul-testifying vocalist and was inducted into The Blues Hall Of Fame in 2013 •He has earned a stunning total of 48 W.C Handy/Blues Music Award nominations on his way to four wins. •Joe Louis Walker was chosen by President Bill Clinton and Hilary Rodham Clinton to induct the legendary B.B. King into the Kennedy Centre Awards. •Performed at all the major festivals during the late 1990s and throughout the 2000s, including Glastonbury, Nottoden, and Montreux. MARKETING & PROMOTION •Consumer ads to be placed in main music magazines and newspapers. •Highly integrated campaign through all social media networks including Facebook, Twitter, YouTube and more. •Promotional mailing will be made to music publications and websites with a focus on blues and rock.