Lyrics Born (a.k.a. Tom Shimura) has long been known for his innovative beats, creative collaborations, and soulful vocals. Here he takes a giant leap forward in song craft, incorporating elements such as pop, reggaeton, and R&B. It's the rare MC who can bridge the gap between hip-hop and alternative rock, owning the crowd at Bonnaroo and Bumbershoot as easily as he trades rhymes with Charlie 2na. Just remember those can't-get-it-out-of-your-head songs from Nokia and Diet Coke commercials.