Experiences: The 7th Era of Marketing

Experiences: The 7th Era of Marketing

There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses donâ€™t evolve into this new era, they may find themselves on the wrong side of history.

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of â€œbetter practicesâ€ that weave together both the â€œwhyâ€ and the â€œhowâ€ of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrowâ€™s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in todayâ€™s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.
Country USA
Binding Kindle Edition
EISBN 9780985957650
Format Kindle eBook
IsAdultProduct
PublicationDate 2015-03-13
ReleaseDate 2015-03-13

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